Forsaking the village has become common in Uttarakhand’s hill districts. The youth don’t want to continue with the traditional occupation of agriculture: it’s not remunerative enough. Thus, abandoned fields, collapsing cattle sheds and locked houses define areas that once sustained vibrant agrarian communities.
These “ghost villages” are described as a natural outcome of modernisation. But that’s a false narrative. Modernisation does not mean abandoning the traditional, rather improving and enhancing the traditional. That is where policymakers have failed. Little effort has been made in villages in hill areas, particularly in Uttarakhand, to diversify and develop the village economy, create good educational and health facilities and provide attractive jobs and income opportunities. It’s also the result of not investing in agriculture, which is the economy’s mainstay in these areas. The new element is the contribution of television and now social media, showing fantasy worlds. The triumph of illusion over reality creates a magnetic attraction for the younger generation. It’s not just farming (seen as backward anyway) and not paying enough, it’s the lure of city glamour that is drawing the youth there.
Today’s rural youth don’t migrate merely in search of jobs; they also migrate in search of a status they think rural life does not offer them. Urban life is projected as success. TV and social media relentlessly glorify consumption, leisure and spectacle. For young men, ogling fashionably dressed women holds a particular fascination. Farming, by contrast, is physically demanding, socially invisible, and economically unrewarding. Simply not “sexy” enough!
This cultural shift has had devastating consequences. Working on one’s own land, tending crops, or managing livestock is now seen by many young people as a lowly activity and a mark of failure, of non-achievement. The dignity historically associated with farming has been systematically eroded. The pride in being masters of your own land and the idea of caring for the land has been replaced by the desire for the “successful” urban lifestyle.
Young women’s aspirations reflect similar pressures. Rural women have always carried a disproportionate burden as unpaid labour: caring for livestock, collecting fodder, managing households and working in fields. These contributions remain invisible and unvalued. Many young women see village life as a trap, rather than a life within a community. Marriage increasingly becomes a route out of rural life, not a partnership to strengthen it. At the same time, young men aspire to urban-oriented partners, while rural women seek spouses with salaried jobs and city addresses.
Underlying this is the economic reality of farming. Agriculture no longer provides a reliable or adequate income. Rising input costs, volatile prices, lack of assured markets and weak institutional support have made farming unviable for small and marginal farmers. Governments have spoken endlessly about doubling farmers’ incomes, but that piece of propaganda blew up in no time, making farmers even more cynical about any government support.
Land ownership patterns add another layer of complexity. In many villages, land remains jointly held by extended families. Fragmentation, disputes and economic interest make sale or consolidation difficult. Families migrate but retain ownership, leaving land uncultivated. Terraces collapse, invasive species spread, and fragile hill ecosystems degrade. Social migration becomes ecological decline.
The irony is that the urban economy absorbing this migration is far less stable than it appears. Most rural youth do not enter secure, well-paid employment in the cities. They enter informal jobs with long hours, poor working conditions and no social security. Housing is expensive, public services are stretched and social isolation is common. Yet the illusion persists.
The cost of empty villages is far greater than the loss of a population. When villages die, food security weakens, agro-biodiversity erodes and traditional knowledge disappears. India’s resilience has always rested on its rural systems: diverse crops, local food cultures and decentralised livelihoods. So if villages continue to empty out, India will lose the foundations of self-reliance in food systems, ecological balance and social stability.
Yet reversing this trend requires more than emotional appeals. Farming must be made economically viable, socially respected and institutionally supported. Rural areas need education, healthcare, connectivity and opportunities for local enterprise. Most important, agriculture must be repositioned as skilled, modern and dignified work.
Let’s recall the most far-sighted and inspiring call to action made by Lal Bahadur Shastri in 1965: “Self-sufficiency in food to be no less important than an impregnable defence system in the preservation of our freedom and independence.” This was how the “Jai Jawan, Jai Kisan” slogan was born.
